AMA Client Team Competition: FanzCollectibles

A Marketing Plan Built for a Small Business for the AMA Client Team Competition


min read

Fanz Collectibles intro slide

Intro Slide

In the Spring of 2022, I competed in a Client Team Competition for my school’s chapter of the American Marketing Association, where I worked with a small group to build a marketing plan for a small business based out of Atlanta, FanzCollectibles. They create small products (usually helmets or sports balls) that have a lens you can look into and see a picture that you’ve selected to be inside.

We met with the head of the company, along with their head of marketing, each week to update them on our progress, and then presented our project to our chapter of AMA at the end of the year.